Lesson 3: Advertising Techniques- The Language of Persuasion

Day 1

  • You were given the Advertising Packet in Lesson 2 of this Unit (Fact vs. Opinion) and should have completed page 2 already.

  • Read the “History of Advertising” in Advertising Packet (pages 3-4). 

  • Complete page 5 using your knowledge of logos and slogans.

  • Share some slogans/jingles that youremember (this will be a fun activity).  Think: how do you remember the slogans/jingles? What makes a good slogan/jingle?

  • Optional: play a game!  Name that product, jingle game.  Create your own or use this video: https://www.youtube.com/watch?v=GjI_aP0tCHI

  • Optional: play classic jingles (Oscar Meyer, Coca Cola).  These are easily found on YouTube.

  • As a cute ending of the lesson, watch the commercial scene from the movie Inside/Out https://www.youtube.com/watch?v=SRoP4AN-cN4