Author:
Patricia Denton
Subject:
Marketing, Film and Music Production, English Language Arts
Material Type:
Lesson Plan
Level:
Middle School
Grade:
6, 7, 8
Tags:
Advertisements, Commercials, English Language Arts, Media, Media Literacy
License:
Creative Commons Attribution
Language:
English

Education Standards

Introduction to the 5 Core Concepts of Media Literacy

Overview

Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.  This is Part 1 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

 

 

Day 1

  • As students enter the room, they pick up the What is Media? Lesson packet.

  • As a class, brainstorm together: what isn’t and isn’t media (Packet Page 1)

  • Introduction to what is/isn’t Media.  Play the YouTube video Crash Course Media- Introduction to Media Literacy Definitions.  Students take guided notes from the video (Packet Page 2)  https://www.youtube.com/watch?v=AD7N-1Mj-DU

  • Students will then categorize different media messages.  They will need to identify if the purpose of different media is to Persuade, Entertain, Inform.  Class Discussion: can a media messages have multiple purposes? What would be the benefit to having a message that both entertains and informs?  Or informs and persuades?

  • Turn and Talk: Students examine their media own use (Packet Page 3) 

  • Exit Ticket 1 - 3-2-1 Exit Ticket. Students will list 3 reasons for media messages, 2 types of media they like the most, and 1 question they have about media.

  • As you enter the room, they pick up the What is Media? Lesson packet.

  • As a class, brainstorm together: what isn’t and isn’t media (Packet Page 1)

  • Watch the YouTube video Crash Course Media- Introduction to Media Literacy Definitions.  While watching, take notes from the video on the definitions of media literacy(Packet Page 2)  https://www.youtube.com/watch?v=AD7N-1Mj-DU

  • Categorize different media messages.  Identify if the purpose of different media is to Persuade, Entertain, Inform.  Class Discussion: can a media messages have multiple purposes? What would be the benefit to having a message that both entertains and informs?  Or informs and persuades?

  • Turn and Talk: Examine their media own use.  Complete Packet Page 3 while talking with a partner.

  • Exit Ticket 1- 3-2-1 Exit Ticket. List 3 reasons for media messages, 2 types of media they like the most, and 1 question they have about media.

Day 2

  • Bell work: Distinguish between the message and the medium and give the purpose for each. (Packet Page 4)

  • Students share out their Media use from Page 3

  • Ask the students to look at advertisements and start describing what they see- 

    • What techniques were needed to build the ad? 

    • what is the purpose? Who made it? Who is the audience? 

    • What do they say? 

    • What don’t they say?

  • PowerPoint Introduction to the 5 Core Concepts with the 5 Key Questions (Packet Page 5).  Read the concepts together, asking clarifying questions and checking that all vocabulary is understood.

  • Next watch commercials (commercials can be found easily on YouTube)- as a class have a discussion and start describing what they see- 

    • What techniques were needed to build the ad? 

    • what is the purpose? Who made it? Who is the audience? 

    • What do they say? 

    • What don’t they say?

  • Bell work: Distinguish between the message and the medium and give the purpose for each. (Packet Page 4)

  • Share out you Media use from Page 3 with the class

  • Look at advertisements and start describing what you see- 

    • What techniques were needed to build the ad? 

    • what is the purpose? Who made it? Who is the audience? 

    • What do they say? 

    • What don’t they say?

  • PowerPoint Introduction to the 5 Core Concepts with the 5 Key Questions (Packet Page 5).  Read the concepts together, asking clarifying questions and checking that all vocabulary is understood.

  • Next watch commercials (commercials can be found easily on YouTube)- as a class have a discussion and start describing what you see- 

    • What techniques were needed to build the ad? 

    • what is the purpose? Who made it? Who is the audience? 

    • What do they say? 

    • What don’t they say?

Day 3

Assessment: Apply the 5 Key Questions to three different types of media messages (a text advertisement from a magazine, a political flyer, an article from a newspaper).  Students should be encouraged to work in partners or small groups (Pages 6, 7, and 8)

Exit Ticket 2 Matching the 5 Core Concepts to the Key Questions

Assessment: Apply the 5 Key Questions to three different types of media messages (a text advertisement from a magazine, a political flyer, an article from a newspaper).  You will  work in partners or small groups (Lesson Packet Pages 6, 7, and 8)

Exit Ticket 2 Matching the 5 Core Concepts to the Key Questions