Advertisements can present a biased cultural representation that can affect our perceptions of others. For example, a television show may show commercials with some groups of people more than others. A magazine may have advertisements and articles representing a certain type of people in a way that reinforces stereotypes. Students need to be taught to recognize the culture that is being represented in the media they consume as well as the cultures that are absent from the same media.This is Part 5 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?
Week 33, Day 1---Day 5
Cumulative Task: Advertisement
"Can you think of which type of opinion writing we have done that is like an advertisement for a product? Yes, when we have written book reviews we have been trying to convince or persuade our readers that the book was the best book ever just like a company tries to convince their audience that their product is the best they will ever buy. For this end of year project, you are going to do a book review, but this time it is going to be in the form of an advertisement. You will share your ads with the 3rd graders as a preview for what they will be reading next year and your goal is to get them excited about 4th Grade reading.
You may create an advertisement on paper or online, but you will need to include the elements of a book review no matter which media you choose."
Book Review Checklist
Students will choose their favorite book from the year and begin planning the draft of their advertisement with the checklist as their guide.
Using their new skills in deconstructing advertisements, students will look at advertisements through the lens of gender. Students will be encouraged to critically analyze the cultural stereotypes for men and women. Students will deconstruct advertisements based on gender representation.Rationale: Students will begin to see how believing in stereotypes can lead towards a negative self image for men and women. This is Part 4 of a 5 part Unit: Media Manipulation: What Are They Really Saying?
Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages. These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate. This is Part 1 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?
Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages. These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate. Students will learn the Language of Persuasion used in advertising, specifically techniques that appeal to pathos (emotion), logos (logic), and ethos (credibility/character). They will use these techniques to analyze both print advertisements and television commercials. The lesson will culminate in the analysis of advertisements and the various techniques that they use as well as an evaluation of their effectiveness.This is Part 3 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?
The purpose of this course is to: Introduce you to key marketing ideas and phenomena. Develop your skills in marketing analysis and planning. Provide you with a forum (both written and oral) for presenting and defending your own recommendations and critically examining and discussing those of others.Emphasis is on theory and practice that draws on market research, competitive analysis, and marketing science.