Search Resources

25 Results

View
Selected filters:
  • Marketing
46f. A Consumer Economy
Conditions of Use:
No Strings Attached
Rating

The 1920s was a decade of increasing conveniences for the middle class. New products made household chores easier and led to more leisure time. Products previously too expensive became affordable. New forms of financing allowed every family to spend beyond their current means. Advertising capitalized on people's hopes and fears to sell more and more goods.

Subject:
Finance
Marketing
U.S. History
Material Type:
Diagram/Illustration
Reading
Provider:
Independence Hall Association
Provider Set:
US History
Date Added:
02/15/2018
American Consumer Culture, Fall 2007
Conditions of Use:
Remix and Share
Rating

This class examines how and why twentieth-century Americans came to define the ‰ŰĎgood life‰Ű through consumption, leisure, and material abundance. We will explore how such things as department stores, nationally advertised brand-name goods, mass-produced cars, and suburbs transformed the American economy, society, and politics. The course is organized both thematically and chronologically. Each period deals with a new development in the history of consumer culture. Throughout we explore both celebrations and critiques of mass consumption and abundance.

Subject:
Arts and Humanities
Marketing
U.S. History
Economics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Jacobs, Meg
Date Added:
01/01/2007
CTE Agribusiness & Food Products and Processes: Yogurt Packaging
Conditions of Use:
Remix and Share
Rating

This task was developed by high school and postsecondary mathematics and agriculture sciences educators, and validated by content experts in the Common Core State Standards in mathematics and the National Career Clusters Knowledge & Skills Statements. It was developed with the purpose of demonstrating how the Common Core and CTE Knowledge & Skills Statements can be integrated into classroom learning - and to provide classroom teachers with a truly authentic task for either mathematics or CTE courses.

Subject:
Business and Communication
Marketing
Ratios and Proportions
Material Type:
Activity/Lab
Lesson Plan
Provider:
National Association of State Directors of Career Technical Education Consortium
Provider Set:
Career Technical Education
Date Added:
01/31/2020
Consumer Finance: Markets, Product Design, and FinTech (Spring 2018)
Conditions of Use:
Remix and Share
Rating

This course provides a solid understanding of consumer decision-making and how new products and services are developed, especially given the rapid pace of innovation and regulatory change, to help students succeed in consumer finance today. Specific examples will be drawn from retirement saving products, credit cards, peer to peer lending, cryptocurrencies, and financial advising.

Subject:
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Jonathan Parker
Date Added:
04/07/2020
Cultural Representation in the Media
Conditions of Use:
No Strings Attached
Rating

 Advertisements can present a biased cultural representation that can affect our perceptions of others.  For example, a television show may show commercials with some groups of people more than others. A magazine may have advertisements and articles representing a certain type of people in a way that reinforces stereotypes.  Students need to be taught to recognize the culture that is being represented in the media they consume as well as the cultures that are absent from the same media.This is Part 5 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Information Science
Visual Arts
World Cultures
Marketing
Electronic Technology
Film and Music Production
English Language Arts
Cultural Geography
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Entrepreneurial Marketing, Spring 2002
Conditions of Use:
Remix and Share
Rating

The primary objective is to teach students to do rigorous, explicit, customer-based marketing analysis which is most appropriate for new ventures. Explicit analysis of customers and potential customers, using available data, together with explicit and sensible additional assumptions about customer needs and behavior. Additional course objectives are to teach students about: (a) ways to implement marketing strategies when resources are very limited, and (b) common deficiencies in marketing by entrepreneurial organizations. From course home page: Course Description Educational Objective This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: Marketing Question: What and how am I selling to whom? New Venture Question: How do I best leverage my limited marketing recourses? Specifically, this course is designed to give students a broad and deep understanding of such topics as: What are major strategic constraints and issues confronted by entrepreneurs today? How can one identify and evaluate marketing opportunities? How do entrepreneurs achieve competitive advantages given limited marketing resources? What major marketing/sales tools are most useful in an entrepreneurial setting? Because there is no universal marketing solution applicable to all entrepreneurial ventures, this course is designed to help students develop a flexible way of thinking about marketing problems in general. Career Focus This course is aimed at students who plan to start a new venture or take a job as a marketing professional in an early-stage business.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Kim, Jin Gyo
Date Added:
01/01/2002
Fact vs. Opinion
Conditions of Use:
No Strings Attached
Rating

Students will develop criteria for determining statements of opinion and fact. Students will practice discerning statements of opinion in advertisements.  This is Part 2 of a 5 Part Unit Media Manipulation: What Are They Really Saying? 

Subject:
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Gender and Advertising
Conditions of Use:
No Strings Attached
Rating

Using their new skills in deconstructing advertisements, students will look at advertisements through the lens of gender.  Students will be encouraged to critically analyze the cultural stereotypes for men and women. Students will deconstruct advertisements based on gender representation.Rationale: Students will begin to see how believing in stereotypes can lead towards a negative self image for men and women.  This is Part 4 of a 5 part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Health, Medicine and Nursing
Information Science
Graphic Arts
Marketing
Film and Music Production
Graphic Design
English Language Arts
Women's Studies
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Global Entrepreneurship Lab: Asia-Pacific, Fall 2010
Conditions of Use:
Remix and Share
Rating

Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Communication
Finance
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa, Fall 2010
Conditions of Use:
Remix and Share
Rating

Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.

Subject:
Business and Communication
Finance
Management
Marketing
Economics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Huang, Yasheng
Jester, Michellana
Johnson, Simon
Date Added:
01/01/2011
Introducing Marketing
Conditions of Use:
No Strings Attached
Rating

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Subject:
Business and Communication
Marketing
Material Type:
Textbook
Provider:
BCcampus
Provider Set:
BCcampus Faculty Reviewed Open Textbooks
Author:
John Burnett
Date Added:
01/07/2015
Introduction to the 5 Core Concepts of Media Literacy
Conditions of Use:
No Strings Attached
Rating

Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.  This is Part 1 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?  

Subject:
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Lesson 3: Advertising Techniques- The Language of Persuasion
Conditions of Use:
No Strings Attached
Rating

Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.   Students will learn the Language of Persuasion used in advertising, specifically techniques that appeal to pathos (emotion), logos (logic), and ethos (credibility/character). They will use these techniques to analyze both print advertisements and television commercials. The lesson will culminate in the analysis of advertisements and the various techniques that they use as well as an evaluation of their effectiveness.This is Part 3 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Information Science
Visual Arts
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Marketing Management, Fall 2010
Conditions of Use:
Remix and Share
Rating

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Mizik, Natalie
Date Added:
01/01/2010
Marketing, Microchips and McDonalds: Debating Globalization, Spring 2004
Conditions of Use:
Remix and Share
Rating

Everyday we are bombarded with the word "global" and encouraged to see globalization as the quintessential transformation of our age. But what exactly does "globalization" mean? How is it affecting the lives of people around the world, not only in economic, but social and cultural terms? How do contemporary changes compare with those from other historical periods? Are such changes positive, negative or simply inevitable? And, finally, how does the concept of the "global" itself shape our perceptions in ways that both help us understand the contemporary world and potentially distort it? This course begins by offering a brief overview of historical "world systems," including those centered in Asia as well as Europe. It explores the nature of contemporary transformations, including those in economics, media & information technologies, population flows, and consumer habits, not through abstractions but by focusing on the daily lives of people in various parts of the world. This course considers such topics as the day-to-day impact of computers in Silicon Valley and among Tibetan refugees; the dilemmas of factory workers in the US and rural Java; the attractions of Bombay cinema in Nigeria, the making of rap music in Japan, and the cultural complexities of immigrant life in France. This course seeks not only to understand the various forms globalization takes, but to understand its very different impacts world-wide.

Subject:
World Cultures
Marketing
Anthropology
Economics
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Walley, Christine
Date Added:
01/01/2004
Marketing Strategy, Spring 2003
Conditions of Use:
Remix and Share
Rating

Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.

Subject:
Business and Communication
Management
Marketing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Wernerfelt, Birger
Date Added:
01/01/2003
OER Impacts
Conditions of Use:
No Strings Attached
Rating

Presentation for school leaders, including superintendents and principals, that covers the possible fiscal, student learning and teaching impacts of using OER in the classroom. It has examples from Liberty Public School, MO - one of the first #GoOpen Ambassador school districts in the US. Links to resources and research (from 2015-2018) is included on the presentation.

Subject:
Communication
Marketing
Public Relations
Material Type:
Interactive
Author:
Melinda Waffle - Calhoun Intermediate School District
Date Added:
02/26/2020
Optimization Methods in Management Science
Conditions of Use:
Remix and Share
Rating

Introduces students to the theory, algorithms, and applications of optimization. The optimization methodologies include linear programming, network optimization, dynamic programming, integer programming, non-linear programming, and heuristics. Applications to logistics, manufacturing, transportation, E-commerce, project management, and finance.

Subject:
Business and Communication
Finance
Marketing
Manufacturing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Orlin, James
Date Added:
01/01/2007
Principles of Marketing
Conditions of Use:
No Strings Attached
Rating

Marketing is a tool used by companies, organizations, and people to shape our perceptions and persuade us to change our behavior. The most effective marketing uses a well-designed strategy and a variety of techniques to alter how people think about and interact with the object in question. Less-effective marketing causes people to turn off, tune out, or not even notice. Why should you care about marketing? Marketing is an ever-present force in modern society, and it can work amazingly well to influence what we do and why we do it.

Subject:
Marketing
Material Type:
Full Course
Textbook
Provider:
Lumen Learning
Provider Set:
Candela Courseware
Date Added:
02/16/2018
Product Design and Development, Spring 2006
Conditions of Use:
Remix and Share
Rating

Covers modern tools and methods for product design and development. The cornerstone is a project in which teams of management, engineering, and industrial design students conceive, design, and prototype a physical product. Class sessions employ cases and hands-on exercises to reinforce the key ideas. Topics include: product planning, identifying customer needs, concept generation, product architecture, industrial design, concept design, and design-for-manufacturing.

Subject:
Architecture and Design
Business and Communication
Marketing
Manufacturing
Material Type:
Full Course
Provider:
MIT
Provider Set:
MIT OpenCourseWare
Author:
Eppinger, Steven
Roemer, Thomas
Seering, Warren
Date Added:
01/01/2006