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Cultural Representation in the Media
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CC BY
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 Advertisements can present a biased cultural representation that can affect our perceptions of others.  For example, a television show may show commercials with some groups of people more than others. A magazine may have advertisements and articles representing a certain type of people in a way that reinforces stereotypes.  Students need to be taught to recognize the culture that is being represented in the media they consume as well as the cultures that are absent from the same media.This is Part 5 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Information Science
Visual Arts
World Cultures
Marketing
Electronic Technology
Film and Music Production
English Language Arts
Cultural Geography
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Fact vs. Opinion
Unrestricted Use
CC BY
Rating

Students will develop criteria for determining statements of opinion and fact. Students will practice discerning statements of opinion in advertisements.  This is Part 2 of a 5 Part Unit Media Manipulation: What Are They Really Saying? 

Subject:
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Introduction to the 5 Core Concepts of Media Literacy
Unrestricted Use
CC BY
Rating

Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.  This is Part 1 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?  

Subject:
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019
Lesson 3: Advertising Techniques- The Language of Persuasion
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CC BY
Rating

Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.   Students will learn the Language of Persuasion used in advertising, specifically techniques that appeal to pathos (emotion), logos (logic), and ethos (credibility/character). They will use these techniques to analyze both print advertisements and television commercials. The lesson will culminate in the analysis of advertisements and the various techniques that they use as well as an evaluation of their effectiveness.This is Part 3 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Information Science
Visual Arts
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019