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Lesson 3: Advertising Techniques- The Language of Persuasion
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Students will use the Five Core Concepts and Five Key Questions to analyze and evaluate media messages.  These concepts will serve as the "Big Ideas" or the "Enduring Understanding" that students will need in order to become media literate.   Students will learn the Language of Persuasion used in advertising, specifically techniques that appeal to pathos (emotion), logos (logic), and ethos (credibility/character). They will use these techniques to analyze both print advertisements and television commercials. The lesson will culminate in the analysis of advertisements and the various techniques that they use as well as an evaluation of their effectiveness.This is Part 3 of a 5 Part Unit: Media Manipulation: What Are They Really Saying?

Subject:
Information Science
Visual Arts
Marketing
Film and Music Production
English Language Arts
Material Type:
Lesson Plan
Author:
Patricia Denton
Date Added:
08/05/2019